In recent years, telemarketing has become an increasingly regulated sector, aiming to protect consumers from invasive and harassing practices. In this context, the Legislative Decree of March 24, 2024, No. 48 introduces amendments to the Electronic Communications...
On July 26, 2023, the Italian Communications Authority (AGCOM) took a significant step to protect Italian consumers. With the approval of Resolution No. 197/23/CONS, a new Code of Conduct was introduced to more strictly regulate teleselling and telemarketing...
When it comes to telemarketing, a primary goal for any outbound call center is to maximize the response rate from potential customers. Achieving this goal translates into greater efficiency of campaigns and, ultimately, an increase in sales or conversions. A key...
In today’s increasingly digital world, B2B companies are discovering new ways to reach customers and improve their marketing strategies. Among the techniques gaining more and more relevance, social selling stands out as a powerful tool, especially for B2B...
The telemarketing sector in Italy could undergo a decisive change with the introduction of Bill A.C. 1316, currently under discussion in the Chamber of Deputies. Among the various proposed measures, the consent records system stands out as one of the most...
